Marketing Specialist

About the role

Join THC and help build the next generation of AI-powered digital brands across real estate (PropTech), social/creator platforms, and technology spanning Bellokey, Blingram, and THC. Key Responsibilities: 1.Social Media Growth : Manage & grow TikTok, Instagram, LinkedIn, X, Facebook, and YouTube Content planning, scheduling, and community management. Trend monitoring, social listening, and audience growth strategy . 2.AI-Powered Marketing & Automation : Use tools like ChatGPT, Claude, Canva AI, CapCut AI, and marketing automation platforms . Speed up content creation, competitor analysis, reporting, and campaign optimization . 3.Content & Growth Marketing : Build viral short-form (Reels/TikTok) and LinkedIn thought-leadership strategies. Run lead-gen, engagement, and creator/influencer collaboration campaigns. Apply audience psychology, content hooks, retention strategy, and algorithm knowledge. 4.SEO & Online Visibility : Improve organic traffic, keyword targeting, and content discoverability. Conduct competitor and market research, trend forecasting. 5.Performance & Analytics: Track engagement, growth, conversions, and campaign performance. Turn data into clear, actionable recommendations. 6.Brand Strategy: Define positioning, messaging, voice, and tone across all three brands. Run brand audits and SWOT analyses; maintain brand guidelines. Partner with product, sales, and design on brand-integrated campaigns.

What we're looking for

Required Qualifications : 3+ years in Digital Marketing, Social Media, Brand, or Growth Marketing. Proven experience managing multiple social platforms . Hands-on with AI tools & marketing automation . Strong copywriting and content creation skills . Deep knowledge of TikTok, Instagram, LinkedIn, and YouTube growth . Strong analytics/reporting skills . Comfortable with Canva, CapCut, or Adobe Creative Suite. Self-driven, remote-work ready; excellent written & spoken English. Preferred : SEO / Performance Marketing. Influencer Marketing. Brand Strategy & Management. PropTech / Real Estate / SaaS. Video Editing & Production.