Marketing Specialist
About the role
The Role You'll own and grow the digital presence of three brands, working directly with leadership to build modern, AI-powered marketing strategies across every channel. Key Responsibilities Social Media Growth Manage & grow TikTok, Instagram, LinkedIn, X, Facebook, and YouTube Content planning, scheduling, and community management Trend monitoring, social listening, and audience growth strategy AI-Powered Marketing & Automation Use tools like ChatGPT, Claude, Canva AI, CapCut AI, and marketing automation platforms Speed up content creation, competitor analysis, reporting, and campaign optimization Content & Growth Marketing Build viral short-form (Reels/TikTok) and LinkedIn thought-leadership strategies Run lead-gen, engagement, and creator/influencer collaboration campaigns Apply audience psychology, content hooks, retention strategy, and algorithm knowledge SEO & Online Visibility Improve organic traffic, keyword targeting, and content discoverability Conduct competitor and market research, trend forecasting Performance & Analytics Track engagement, growth, conversions, and campaign performance Turn data into clear, actionable recommendations Brand Strategy Define positioning, messaging, voice, and tone across all three brands Run brand audits and SWOT analyses; maintain brand guidelines Partner with product, sales, and design on brand-integrated campaigns
What we're looking for
Required Qualifications 3+ years in Digital Marketing, Social Media, Brand, or Growth Marketing Proven experience managing multiple social platforms Hands-on with AI tools & marketing automation Strong copywriting and content creation skills Deep knowledge of TikTok, Instagram, LinkedIn, and YouTube growth Strong analytics/reporting skills Comfortable with Canva, CapCut, or Adobe Creative Suite Self-driven, remote-work ready; excellent written & spoken English Preferred SEO / Performance Marketing Influencer Marketing Brand Strategy & Management PropTech / Real Estate / SaaS Video Editing & Production